Wednesday, February 02, 2005


Exciting news. Could there be a better way to start off this blog than with a product launch that any true lover of cereal will recognize as nothing short of revolutionary? Cereal lovers, may I present Chocolate Lucky Charms.

Just let those three words sit and marinate for a second.

And just in case you are not clear of the significance of this product launch, here's a quote from Jon Horn, associate marketing manager for Chocolate Lucky Charms, on the historical pairing: "Lucky Charms has been a family favorite at the breakfast table for 40 years. With the introduction of Chocolate Lucky Charms, we are excited to offer a new breakfast experience with the same colorful fun of Lucky's magical marshmallows in a delicious new chocolatey cereal."


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